For Boyner’s fragrance brand, Fog, we aimed to translate the abstract sensory effect of scent into a tangible visual experience. At the heart of the project lies the characteristic color saturation and “soft-focus” aesthetic reminiscent of 80s analog photography.

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Concept & Production: The dominant floral notes defining each perfume’s character were reinterpreted specifically for this production. To disrupt the perception of reality and immerse the viewer within the fragrance, the flowers were reproduced as oversized replicas, ranging from 20 to 25 cm in scale. This custom set design played with proportion to create a macro world that feels both surreal and intimately familiar. The mystery evoked by the brand name “Fog” merges with the film grain and water droplets in the texture, offering an atmospheric experience where the scent can almost be felt visually.