“It all started with a game, but nothing was ever just about the game.” The playing cards we designed for Root are a visual reflection of the brand’s philosophy—seeing the game not as a tool for information, but as a language, a form of connection, and life itself. ⠀⠀ ⠀ ⠀︎ ︎⠀ ⠀⠀ ⠀ ⠀︎ ︎⠀ ⠀⠀ ⠀ ⠀︎ ︎⠀ ⠀⠀ ⠀ ⠀︎ ︎⠀ ⠀⠀ ⠀ ⠀︎ ︎⠀
For us, this project went beyond designing a standard deck; it was a process of embodying the vision Root defines as “a way of thinking” and “a space for rooting.” We reimagined these cards through an unconventional design language, centering on the brand’s multi-colored and geometric structure. The resulting design-focused product family comes to life not just as a gaming tool, but as a permanent design object with collectible quality, holding that “sense of balance” the brand seeks..
ROOT
CREATIVE DIRECTION — EDA GÜNDÜZ
ART DIRECTOR — ENDER ZORLU
3D AND MOTION DESIGNER — GÖKTUĞ ALP GÜNDÜZ + SİNAN YAZICI
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