Istanbul —

DESIGN AND PHOTOGRAPHY STUDIO

Root – Backgammon Jun 2026

What did we do?

Packaging + Art Direction
3D & Motion Design

About Project

Expanding the Root universe with one of the most established classic board games. Following the playing cards and stacking tower, we reimagined backgammon through Root’s dynamic and bold visual language.

The mathematics, strategy, and symmetry at the core of the game form the visual skeleton of the design. Traditional motifs are replaced by distinct geometric zones, while the playing surface creates a bold contrast with striking pink, blue, and cream tones. The checkers and dice participate in the process as active design elements moving across these sharp color blocks. With its sharp lines and striking color palette, Root Backgammon transforms into a competitive and energetic playground when open, and stands as a striking, contemporary design object when closed.

Credits

  • Client

    ROOT

  • Project Team

    CREATIVE DIRECTION — EDA GÜNDÜZ

    ART DIRECTOR — ENDER ZORLU

    3D AND MOTION DESIGNER — GÖKTUĞ ALP GÜNDÜZ + SİNAN YAZICI

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