Expanding the Root universe with one of the most established classic board games. Following the playing cards and stacking tower, we reimagined backgammon through Root’s dynamic and bold visual language.
The mathematics, strategy, and symmetry at the core of the game form the visual skeleton of the design. Traditional motifs are replaced by distinct geometric zones, while the playing surface creates a bold contrast with striking pink, blue, and cream tones. The checkers and dice participate in the process as active design elements moving across these sharp color blocks. With its sharp lines and striking color palette, Root Backgammon transforms into a competitive and energetic playground when open, and stands as a striking, contemporary design object when closed.
ROOT
CREATIVE DIRECTION — EDA GÜNDÜZ
ART DIRECTOR — ENDER ZORLU
3D AND MOTION DESIGNER — GÖKTUĞ ALP GÜNDÜZ + SİNAN YAZICI
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